There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

• Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
• Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
• Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
• Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
• Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
• Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
• Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000′s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Source: Marvist.com

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Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by alexa.com (a subsidiary of amazon.com). Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.

Source: Marvist.com

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

• 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
• Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
• Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
• High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
• Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
• Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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Serious business strategy
This is totally a chain based and a housewives domain business. So before starting his business think how much time and efforts you are willing to put into this venture. A clear vision of demand from work and effort to work could result to serious profits in this business.

Understand the role
A clear vision of your role in the networking business is important. Company mentor could explain serious profits from the business or company promotion policies or marketing strategies, which may help to bring more people in to the business. But if your mentor is too busy and he/she is not be able to familiarize you with the business then in such cases you will only have to understand this business.

Increase the Network
In this business, always try to build up an own new style. This will help with those people who are already aware with this form of business

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Search and portal sites like Google, Yahoo!, Live, and Baidu (the popular Chinese search engine), are four of the top ten sites globally according to hits. Many people utilizes search engines to find the information which is required.

Storage and infrastructure sites will offer file hosting such as Rapidshare and Hotfile, ad networks  such as  Doubleclick and Clicksor, and content delivery networks such as Akamai are the most heavily trafficked destinations on the Internet.

Informational websites which mainly host information comprises of sites like Internet Movie Database (imbd.com) and TV.com. A host of other sites maintain archives, most notably newspaper and magazine websites like nytimes.com, CNN.com, and the Weatherchannel.com. Other informational websites are tens of thousands of blog sites on which users disclose information  about several different topics. Most of the analysts use different categories to divide these sites, like sports, health, news, etc.

Entertainment sites comprises of free and open video sharing sites like YouTube and its Chinese counterpart Tudou, and also commercial streaming services like Netflix and Hulu, are famous online destinations. Entertainment sites consists of websites like NBA.com and NFL.com, and also gaming sites like poker.com and World of Warcraft. These sites are constantly including video. This category also has sites hosting pornography, which are in the top 100 sites globally in traffic.

Social networking and communication sites like Facebook, LinkedIn, MySpace, and Mixi (popular Japanese social networking site) help users to be in touch with friends and professional colleagues. Sites like Twitter and qq.com, help users to quickly interact with each other. Sites like Flickr and Photobucket help users to share pictures and services like Scribd and Google Docs help users to share and assist documents.

Websites that support selling of products or services financially consists of both Web pure-play (online only) companies like Amazon, eBay, eSurance, Mint.com, and Taobou (the eBay of China), and also the millions of websites of brick-and-click businesses (conduct business on Internet and also at physical location), like BarnesandNoble.com or Borders.com.

Websites are designed by companies for customer service or general brand promotion and by   individuals who have established websites to promote individual identity on the Web (informational and non-transactional in nature). Personal websites and blogs play major role in assisting people to find and learn more about each other.

Phishing websites (sites which make consumer believe that they are of a legitimate site, but they are not) and piracy websites, like Piratebay, isoHunt, and ZLM.com (the Russian movie piracy site), all provide connection to content by violation of content owners’ wishes.

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Advertising on the PPC search engines can be a bit like attending an auction where you can bid for the top ranked positions on the keywords of your choosing. Every time a visitor reaches your website by clicking on your advert at that search engine you pay the value of your bid. Bid values typically start at five cents but can be several dollars for certain highly competitive keywords. Let’s see some advantages that go as follows:

• You no need to pay unless someone clicks on your ad.
• It is inexpensive method of attracting targeted traffic.
• Anyone who outbid the competition can get the top advertising spot.
• Some PPC search engines enable a campaign to be up and away in minutes. Not very long after you could be taking orders.
• Ads can be cancelled immediately if they are not successful.
• Ads can be tested and amended very quickly and very simply.

First and foremost before starting your PPC advertising, you should carry out some research into the keywords that your target customers are using to search for your type of product or service. There are some professionals, who have expertise in this field. You can select from any Online Advertising Agency and make work for your website. Another essential piece of knowledge you require before entering the bidding fray, is the monetary worth of a visitor to your website. This means the average revenue generated by each visitor. This will be your guide to how far you can push it in the bidding process.

If you want to use PPC advertising to test your sales copy on a new site with no visitor knowledge, then monitor your costs versus sales closely. A daily budget is advisable at the outset. Limit your spending to something you can afford to lose if the worst occurs and you don’t make any sales. Raise this as appropriate once you can see the sales conversion rate.

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From a marketing research perspective, the information gathered and leveraged from this medium is invaluable. Imagine gathering impartial information from literally millions of people – each day – and basing your marketing campaigns on this data. In most cases, it is used for search engine optimization, to enhance the effectiveness of a web site for certain keywords and phrases highly searched for online. It is also being used to power a wide range of offline activities. Let me tell you some of the offline marketing activities as well. It is a great benefit for many areas used within integrated marketing communication (IMC) elements such as advertising, PR, interactive communication activities, and numerous other business functions. Few examples:

• Branding: Increases company profile and brand awareness. Internet market research can be used to understand the behavior of target market. By using keyword research that reflects the brand positioning, one can enhance brand and increase chances of getting in search engine results.
• Competitive Analysis: Discovers the market position. Market research can determine company and its products measure alongside industry competitors.
  
• New Opportunities: Research can provide insight into new market opportunities that may never have discovered. Research can identify new business ventures, and offer the possibility to streamline business processes.
  
• Public Relations: A press release can benefit from market research by ensuring that the appropriate content and language is used, allowing target market to find it quickly and easily.
  
• Investor Relations: A company can build rapport with their current and potential investors, and supplement marketing and strategic direction using information identified within Internet marketing research reports.

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We can see a variety of videos online such as the comedy videos, fun videos, action videos and so on. The movies are also marketed through the Internet by giving trailers of the forth coming movies and reviews are taken from the Internet viewers so as to make the movie more popular. The trailers give us an idea about what the movie is all about. Not only that there are some amazing videos provided online for the viewers to watch for free. The video clips like the Motor Bike Stunts, bull fights, air crashes, disasters, and so on.

I don’t know much about how people would react but my son Richard love to watch those kinds of videos interestingly over the internet. Thanks to the Internet and the sites that offer the funny tasks.

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Service types: While e-commerce has been around for over a decade, closing the gap between food and the Internet has taken longer. The first restaurants to adopt online food ordering services were corporate franchises such as Dominos and Papa John’s. Other pizza franchises such as Pizza Hut have been quick to adopt online food ordering.

Restaurant-controlled: The preexisting delivery infrastructure of these franchises was well suited for an online ordering system, so much so that Papa John’s expected its online business to double last year to $200 million. Local companies have teamed up with e-commerce companies to make ordering quicker and more precise. Annie Maver, director of operations for The Original Pizza Pan, Inc. of Cleveland, Ohio comments that “the system is good for customers who don’t speak English.” Some restaurants have adopted online ordering despite lack of delivery systems, using it to manage pick-up orders or to take reservations.

Independent: Independent online food ordering companies offer two solutions. One is a software service whereby restaurants purchase database and account management software from the company and manage the online ordering themselves. The other solution is a Net-based service whereby restaurants sign contracts with an online food ordering website that may handle orders from many restaurants in a regional or national area. One difference between the systems is how the online menu is created and later updated. Managed services do this via phone or email, while unmanaged services require the customer to do it.

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The Web is quickly becoming a multibillion-dollar enterprise for the world’s businesses. Small businesses can save money approximately 73% by decreasing administrative costs by doing business online, of small businesses that sell online 64 percent of online store owners said the Internet has increased their revenues or sales and 48 percent felt the Internet helped to expand their geographic reach in the U.S.

The growth of online retail market in U.S. is increasing and it will be $230 billion by 2008, which is a full 10 percent of anticipated total U.S. retail sales.

For small and mid-size businesses to exist in the online shopping market, the two important points to consider are, make it easy for customers to find the site and to keep the potential customers coming back.

A shopping store can increase the online sales by increasing the traffic to the website. Online shoppers purchase a product after doing a lot of research with comparison sites and search engines by going through customer reviews and ratings. Thus small and medium shopping sites can get more traffic by listing on comparison and shopping search engines.

Small and Medium scale businesses need to identify that comparison engines are becoming the first stop to purchase online. Search engines and Comparison shopping sites are crucial traffic generators for small and mid-size online stores. 27 percent of US online consumers use comparison sites and 48 percent of online shoppers go through search engines. Especially, 90 percent of consumers seeking to purchase electronics first visit comparison shopping sites.

Shopzilla, Shopping and Froogle are the search engines which lists a shopping site’s product even without any data feeds. Small and medium shopping sites can get listed on those for free with its relevant product on sale. Once if a customer made a transaction then with the easy payment methods, in time shipping and credible customer service you can retain the customer.

Identifying the competitors and differentiating the products, prices, and services from those of the competitors is needed for mid-size online stores. A well-thought planning of shopping sites allows identifying them. Also, making the consumers as an online community pertaining to the shopping site is a winning strategy.

Holiday sales gives an opportunity for mid size online stores to increase their traffic. According to Nielson releases Nov, 2006, Holiday eShopping Index increased 12 percent from home on the day after Thanksgiving, garnering a unique audience of 19.2 million across more than 120 representative online retailers, compared with 17.2 million on Black Friday last year. There is 23% increase in holiday sales from 2005 to 2006 and it is an opportunity for small and medium businesses to get more traffic.

Small and medium shopping stores that started as specialty stores and later became well established as online store giants. Big specialty stores like Bestbuy.com is a home electronics retailer and newegg.com is an online computer parts, peripherals accessories and components shopping site. For example, from the day it started in 2001 Newegg.com focused to meet the demands and customer service.

For mid size online stores service, delivery, shipping and handling are important to retain the customer. About 98 percent of the orders that newegg.com get are shipped within 24 hours. 54 percent of Internet shoppers abandoned certain online stores due to concerns of service, delivery, shipping or handling. So the process of buying from a shopping site should be simple and easy to make a transaction.

There are certain constraints for online stores in which click fraud is decreasing the total annual revenues. Based on the annual survey of eCommerce fraud 2004 the mid-range companies, those with annual online revenues between $500,000 and $5 million lose 2.5% of revenues to online fraud compared to 1.9% in the year 2003.

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