It is important to understand the most commonly used industry terminology, if you are planning to advertise online. To advertise on the Internet, perform some research on them. Find the information about the website’s demographics that is the data about the size and characteristics of audience and psychographics – that is the personal information gathered by websites by requesting the users. Know the amount of traffic on the website. Once you have ensured that the website is apt for advertising, you should be aware of the following: Banner: A banner…
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What is an Advertising Network?
An advertising network is a company that provides a way to media buyers to coordinate ad campaigns to thousands of websites in an efficient manner. The function of an advertising network is to provide an ad space from publishers and match it with advertiser’s demand. With the use of advertising networks many online advertisements are placed on websites. A central ad server is used that promotes publishers advertisement and allows advertisers to track their ad’s data and analyze the results and see if there are any changes to be made.…
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