Online video is considered as one of the main constituents that transformed the traditional media into new media. It is a high speed and very powerful social media tool, which businesses use to implement as part of their Internet marketing and social media strategies. The three basic types of videos that businesses use are viral videos, conversion videos, and educational videos. Viral video: Viral video is different from other types of video, as it is located outside of a business website. Viral video is used for distribution (marketing) and promotion…
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