Online shopping generally deals with the wider range of products and services, generally online shopping promotes the products or services with competitive prices. In online marketing retailers promote their product at less prices or discounted prices.
Online shopping presents a number of retailers so people have the chance to get more discounted products at the same place. Retailers promote their products with discounted prices or free delivery or discount of delivery etc.
Online shopping presents a wider network of retailers from different places so customers get the seasonal discounts like festive season discounts, year ending discounts, anniversary discounts etc.
for example, water heaters come at less prices in summer, coolers in winter come at less prices.
Online market provides wider scope to customer to see retails. New retailers thus, promote their business in online market with discounted prices. These discounted prices attract the customers to create an awareness about retail store.
When retail stores makes stock clearances sales, customers get goods at discounted prices to customers, they come up with various discount options as percentage of discounts or buy one get one, buy it and get this etc.
Really online shopping is beneficial to customer, they are getting products with discounted prices. Online shopping presents the world with large number of retailers; that means it always presents products at discounted prices.